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Health awareness days or months

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One of the biggest tools we have to fight health conditions is the power of human connection.

That’s why health awareness months, weeks, and days are so important: They rally us together to spread awareness and show support.

Educational and fundraising events are often held at these times to create a ripple effect of positivity and empowerment for not only those living with health conditions but their loved ones, too.

Sure, you’ve heard about the bigger awareness campaigns like Autism, Pediatric Health Concern, Breast Cancer Awareness Month and World AIDS Day.

But what about lesser-known ones, such as National Family Health History Day, Give Kids a Smile Day, or World Hand Hygiene Day?

Keep track of the events you’re passionate about — and discover some new ones, too — with this 2021 calendar of health awareness events will make our lives healthy.

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Stay on top of pharmacy trends

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As Directions in Pharmacy we enter its second decade, we are proud of our publication’s continuing role in educating the marketplace on the speciality. Our speciality pharmacy readers are amongst the most informed in health care.

One of our publication goals is to be your ‘go to’ resource for evolving trends. To stay on top of those trends, we urge you to register on our website or 1 of our social media channels to receive our industry-focused emails and other information resources. You can get real-time updates on the business and profession of special pharmacy and special products.

Below are special pharmacy’s top trend:

New Specialty Products and Continued Growth

Special pharmacy became a reality as the result of the emergence of new drug approvals for disease states that lacked adequate therapy or no therapy at all. These new therapies have resulted in eradicating diseases or extending the lives or quality of those lives of millions of individuals. Special products have given hope and relief, and our speciality industry continues to expand and evolve as a result of new drug approvals.

Expect that over the course of the next several years’ products in the categories of oncology, autoimmune disorders, and diabetes will drive therapeutic growth. In a recent IQVIA report, it was pointed out that while speciality medicines were only 2.2% of the prescription volume it is projected that by the end of 2020 speciality medications will account for nearly 50% of the nation’s drug spending.

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